# 標準字 Logotype

標準字是企業形象識別系統（CIS）中基本要素之一，依企業或品牌、商品形象而訂製或挑選適合的字體，可直接將企業價值或品牌、商品特性，傳達給受眾、幫助強化形象。

![綠藤生機，由 justfont 團隊設計的品牌標準字](/files/NSMc55zOKnVEgO2Hwacn)

![由施博瀚設計的標準字案例（施博瀚提供）](/files/-LuIlpNXTvyMPqFttfMK)

![由施博瀚設計的品牌標準字案例（施博瀚提供）](/files/-LuIlu1pMejomdscRf2a)

#### 關鍵字：[**#美術字**](/pocketbook/applications/basic-applications/lettering.md) [**#展示字型**](/pocketbook/applications/basic-applications/display-typefaces.md)

**延伸閱讀：**

[減法先決：新一代綠藤標準字](https://blog.justfont.com/2021/11/greenvines-new-logotype/?utm_source=gitbook\&utm_medium=logotype\&utm_campaign=greenvines-new-logotype\&utm_id=0715)

[嘉市體：台灣第一套城市字型的誕生歷程](https://blog.justfont.com/2022/06/chiayi_city_font/?utm_source=gitbook\&utm_medium=logotype\&utm_campaign=chiayi_city_font\&utm_id=0715)


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