# 美術字 Lettering

字體的創作手法可分為書寫及繪製，許多美術字會由基本字體作變化：加工裝飾、粗細變化、改變透視等手法，使文字不但具有傳遞訊息的功能，還能透過造型變化產生趣味的廣告效果。

![師傅手繪的廣告美術字](https://3259106458-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LUcWrsidcNm966gx4au%2F-LuIhaEDs1bV8VG_P5p5%2F-LuIiRLzuiDqyWn-dpOS%2F%E5%AD%97%E9%AB%94%E5%8F%A3%E8%A2%8B%E6%9B%B8%E5%9C%96%E7%89%87_vol2%EF%BC%BF%E6%A9%AB_%E7%BE%8E%E8%A1%93%E5%AD%9702.png?alt=media\&token=61e63990-30c0-4b51-8f3a-4e01d380d3fc)

![美術字應用於路上的招牌](https://3259106458-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-LUcWrsidcNm966gx4au%2Fuploads%2FNqIYN1LOodwaiHPCZV50%2F%E7%AC%AC%E4%B8%80%E9%80%B1%EF%BC%BF%E6%96%87%E5%AD%97%E7%9A%84%E8%A1%A8%E6%83%85%20.jpg?alt=media\&token=ec618203-24da-488a-aa7f-7fcab5d00622)

![早期風格的美術字體](https://3259106458-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-LUcWrsidcNm966gx4au%2F-LuIhaEDs1bV8VG_P5p5%2F-LuIidV7o-gZdgv-KyZB%2F%E5%AD%97%E9%AB%94%E5%8F%A3%E8%A2%8B%E6%9B%B8%E5%9C%96%E7%89%87_vol2%EF%BC%BF%E6%A9%AB_%E7%BE%8E%E8%A1%93%E5%AD%9701.png?alt=media\&token=e9c0c659-d819-461f-8ae8-72af6f24311c)

#### 關鍵字：[#基本字型](https://learn.justfont.com/pocketbook/applications/basic-applications/basic-types) [#標準字](https://learn.justfont.com/pocketbook/applications/basic-applications/logotype)

**延伸閱讀：**

[\[特別企劃\]文字瘋台味](https://blog.justfont.com/2020/07/font-type-wave-ft-eslite/?utm_source=gitbook\&utm_medium=lettering\&utm_campaign=font-type-wave-ft-eslite\&utm_id=0715)

[\[字體散步\] 消逝中的老招牌字體：臺北大龍街篇](https://blog.justfont.com/2013/10/typewalk-dalongdow/?utm_source=gitbook\&utm_medium=lettering\&utm_campaign=typewalk-dalongdow\&utm_id=0715)